Hospitality
2018-2022
2018-2022
At Ribs & Burgers, the brand essence seamlessly marries the classic butcher experience with the contemporary, delectable offerings demanded by today's discerning diners. With a robust presence encompassing over 25 locations across Australia, South Africa, and The U.K., R&B has become the preferred choice for a diverse clientele willing to invest in a superior dining experience.
During my tenure with Ribs & Burgers, I had the privilege of contributing to a wide spectrum of creative endeavors that encapsulated the very soul of the brand. This included crafting compelling marketing materials for various platforms, spanning static and video assets for social media, designing printed and digital menu boards and signage, crafting engaging eDM campaigns, producing eye-catching posters and store decals, all while lending my expertise in directing and supporting photoshoots to ensure the brand's essence shone through in every detail.
During my tenure with Ribs & Burgers, I had the privilege of contributing to a wide spectrum of creative endeavors that encapsulated the very soul of the brand. This included crafting compelling marketing materials for various platforms, spanning static and video assets for social media, designing printed and digital menu boards and signage, crafting engaging eDM campaigns, producing eye-catching posters and store decals, all while lending my expertise in directing and supporting photoshoots to ensure the brand's essence shone through in every detail.
Financial Services
2022-2023
2022-2023
Prospa’s mission is to simplify financial management for small businesses across Australia. As the country’s leading small business lender, Prospa delivers award-winning fintech, expert support and fast funding up to $500K, powered by a proprietary platform that lets businesses open accounts and apply for funds in minutes.
During my time at Prospa, I immersed myself in the brand and supported the creative studio through a company-wide rebrand. I adapted a wide range of assets to the new guidelines, collaborating with an internal marketing panel and an external agency.
My work spanned internal campaigns like Summer at Prospa, Simplify hackathon branding and merchandise, animated screens, stickers, eDMs and banners. I also owned the rollout of partner-facing materials including brochures, flyers, posters and branded merchandise, ensuring a seamless transition to the new visual identity.
During my time at Prospa, I immersed myself in the brand and supported the creative studio through a company-wide rebrand. I adapted a wide range of assets to the new guidelines, collaborating with an internal marketing panel and an external agency.
My work spanned internal campaigns like Summer at Prospa, Simplify hackathon branding and merchandise, animated screens, stickers, eDMs and banners. I also owned the rollout of partner-facing materials including brochures, flyers, posters and branded merchandise, ensuring a seamless transition to the new visual identity.
Beauty
2023-2025
2023-2025
Dermatonics is an Australian-born, clinic-exclusive skincare brand rooted in science and driven by results, balancing the power of nature with the precision of science to create products that are gentle yet profoundly effective.
I joined Dermatonics in early 2023 as Social Media Manager, tasked with building a digital presence that resonated with clinic owners and reflected the brand’s values. Through a collaborative brand workshop, I helped define clear content pillars and a distinct voice, then created and managed all Instagram and Facebook content. The shift was immediate, with clinics noting the stronger, more cohesive brand presence.
As my role evolved into Creative Strategist, I expanded into EDM strategy and execution, designing custom templates, building campaigns and managing weekly communications. Beyond social, I contributed to packaging, labels, website collateral and in-clinic materials, uniting strategy, storytelling and design to bring clarity, consistency and creative flair across every touchpoint.
I joined Dermatonics in early 2023 as Social Media Manager, tasked with building a digital presence that resonated with clinic owners and reflected the brand’s values. Through a collaborative brand workshop, I helped define clear content pillars and a distinct voice, then created and managed all Instagram and Facebook content. The shift was immediate, with clinics noting the stronger, more cohesive brand presence.
As my role evolved into Creative Strategist, I expanded into EDM strategy and execution, designing custom templates, building campaigns and managing weekly communications. Beyond social, I contributed to packaging, labels, website collateral and in-clinic materials, uniting strategy, storytelling and design to bring clarity, consistency and creative flair across every touchpoint.
Government
2022
2022
Shoreshocked is an annual free music festival celebrating National Youth Week in St Leonards Park on Sydney’s Lower North Shore, delivered in collaboration with local councils and featuring a diverse lineup spanning indie rock to electronic.
In 2021, I was commissioned by Mosman Council to develop a brand identity for the event, creating assets across digital and print. While another concept was selected, I’m proud of my contribution to the identity, sticker and poster design.
My identity design concept uses a geometric visual language to create a clean, contemporary and engaging aesthetic. Simplified forms act as visual symbols, abstracting elements like skyscrapers and guitars, while kinetic composition and a sunset-inspired gradient palette convey energy, time and place. Deep navy linework adds contrast and depth, resulting in a dynamic, balanced system.
In 2021, I was commissioned by Mosman Council to develop a brand identity for the event, creating assets across digital and print. While another concept was selected, I’m proud of my contribution to the identity, sticker and poster design.
My identity design concept uses a geometric visual language to create a clean, contemporary and engaging aesthetic. Simplified forms act as visual symbols, abstracting elements like skyscrapers and guitars, while kinetic composition and a sunset-inspired gradient palette convey energy, time and place. Deep navy linework adds contrast and depth, resulting in a dynamic, balanced system.
Hospitality
2018-22
2018-22
6 HEAD stands as Sydney's foremost premium waterfront steakhouse, housed in a heritage-listed building within the Campbell's Cove precinct of Circular Quay, offering breathtaking views of Sydney Harbour. The essence of the 6 HEAD brand radiates sophistication, elegance, and a sense of culinary theater, firmly establishing its presence in the premium dining landscape.
By streamlining the design strategy and accentuating the art of crafting elevated and unforgettable guest experiences, I harnessed the power of quality photography and minimal design elements to make a lasting impression that thoughtfully enhances the dining experience.
During my time with 6HEAD, I led the design and execution of a wide range of brand touchpoints, including eDMs, promotional campaigns, menus and a full loyalty program ecosystem. This spanned loyalty cards, digital and static social content, website assets, and UI design for the loyalty app, ensuring a cohesive and elevated brand experience across all platforms. I also collaborated on photoshoots, contributing to the visual direction and content creation that supported each campaign.
By streamlining the design strategy and accentuating the art of crafting elevated and unforgettable guest experiences, I harnessed the power of quality photography and minimal design elements to make a lasting impression that thoughtfully enhances the dining experience.
During my time with 6HEAD, I led the design and execution of a wide range of brand touchpoints, including eDMs, promotional campaigns, menus and a full loyalty program ecosystem. This spanned loyalty cards, digital and static social content, website assets, and UI design for the loyalty app, ensuring a cohesive and elevated brand experience across all platforms. I also collaborated on photoshoots, contributing to the visual direction and content creation that supported each campaign.
