Financial Services
2022-2023

Prospa’s mission is to simplify financial management for small businesses across Australia. As the country’s leading small business lender, Prospa delivers award-winning fintech, expert support and fast funding up to $500K, powered by a proprietary platform that lets businesses open accounts and apply for funds in minutes.

During my time at Prospa, I immersed myself in the brand and supported the creative studio through a company-wide rebrand. I adapted a wide range of assets to the new guidelines, collaborating with an internal marketing panel and an external agency.

My work spanned internal campaigns like Summer at Prospa, Simplify hackathon branding and merchandise, animated screens, stickers, eDMs and banners. I also owned the rollout of partner-facing materials including brochures, flyers, posters and branded merchandise, ensuring a seamless transition to the new visual identity.